MARKETING

MARKETING-

Concept- Marketing is the process of exchange of goods and services for money or for something of value to them. It is concerned with exchange of goods & services from producer to consumer which maximises satisfaction of customer needs. Thus modern concept of marketing is based on-

1. Identification of market.

2. Understanding needs and wants of customers.

3. Developing goods & services to satisfy consumers.

4. Satisfying customer needs better than competitors.

5. Doing this all at profit.

Video on Online Marketing-

Video on Marketing Analysis:

Source of reference Kalimali.com

MARKETING MANAGEMENT PHILOSOPHIES-

MARKETING MIX-

PRODUCT MIX-

Meaning-

Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies. Other times, the product lines are vastly different, such as diapers and razors. The four dimensions to a company’s product mix include Product Design, Branding, Packaging, Labelling.

Branding-

It is the process of giving a name or sign or symbol to a product.

For e.g.- For shoes brands available are Bata, Reebok, woodland etc.

Various terms:

1. Brand

2. Brand name

3. Brand mark

4. trade name

  

Packaging

 

Packaging refers to the act of designing and producing the container or wrapper of a product.

The physical product that we usually buy comes in packaged form. It is sometimes called a silent salesman.

History of Packaging:

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